Service · Branding and packaging

Build the retail finish as part of the product—not an afterthought.

Hands reviewing blank labels, hangtags and packaging beside folded yoga garments
Development service · Branding and packaging

When this service is useful

Use this service when a private-label program needs logo, labels, hangtags and packaging translated into production components that can be reviewed and repeated.

What the buyer brings

Vector artwork and color references

Placement intent

Market and channel requirements

Packaging and warehouse needs

What the development work covers

  1. 01

    Review method against garment construction

  2. 02

    Control size, color and placement

  3. 03

    Connect label wording to product evidence

  4. 04

    Build the packaging component list

What the project can produce

Branding placement map

Defined against the actual style, development stage and approval scope.

Approved artwork set

Defined against the actual style, development stage and approval scope.

Label and packaging BOM

Defined against the actual style, development stage and approval scope.

Claim and evidence boundary

Public claims, care wording and fibre declarations must come from verified product and market evidence, not copied artwork.

Any public claim should identify the represented product, material or facility, its scope, the evidence holder and the applicable date.

Buyer questions

Can the same logo size be used on every garment?

Not automatically. Placement, scale, stretch and attachment should be reviewed against each construction zone.

Can label wording be copied from another style?

Only when the actual product evidence and destination requirements are the same and have been verified.

More buyer questions

What is the difference between a clothing label and a hang tag?

A label is attached to the garment; a hang tag is a removable card or tag added for the point of sale. In the U.S., FTC guidance says labels with required fiber, origin and company information must stay securely attached until the consumer receives the product, while care instructions go on a permanent label. A hang tag usually carries price, barcode and brand story.

What size should a hang tag or clothing label be?

No single size is required; content, placement and comfort decide it. FTC care-labeling guidance says labels must remain legible for the useful life of the product, so tiny text on a narrow tape can fail after washing. Size a hang tag for the barcode, price area and any retailer requirements, and check that it does not pull or mark stretch fabric.

Should activewear labels be sewn in, printed or ironed on?

Choose by contact zone and wash durability. Sewn woven or satin labels are easy to specify but can rub in close-fitting pieces; heat-transfer printed labels remove the edge but must survive washing and stretch. Consumer iron-on labels can loosen with heat or washing, and a label that peels after laundering signals an adhesion problem. FTC guidance requires care labels to be attached permanently and securely.

How should activewear be packaged for shipping?

Package for the sales channel and the product’s weak points. A common route is a folded garment in a sealed bag with a size and barcode sticker, packed in cartons marked for the receiving warehouse; direct-to-consumer parcels may need a mailer that survives handling. Novelty formats such as tins add cost and weight, so test protection and shipping cost before approving them.

How do you attach a hang tag without damaging knit fabric?

Attach it through a label, seam allowance or dedicated loop rather than the body fabric. Tag-gun needles and fasteners can leave holes or snags in fine stretch knits, especially in light colors and dense compressive fabrics. Write the attachment point, fastener type and tag position into the packing instructions, and check them on the pre-production sample.

How can sportswear labeling look refined without hurting comfort?

Use fewer, better-controlled components. A printed neck or waistband label, one well-placed logo and a clear hang tag often communicate more than several stitched patches, and they keep hard edges away from high-friction zones. Match label color and material to the garment, and approve the combination on a washed sample rather than on artwork alone.

Additional sources

  1. FTC: Threading Your Way Through the Labeling Requirements Under the Textile and Wool Acts (reviewed 27 September 2026)
  2. FTC: Clothes Captioning—Complying with the Care Labeling Rule (reviewed 27 September 2026)

Bring the brief.
Map the next step.

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