Concept case · Bra development

The strap felt light. The underband was doing too much.

Fit technician reviewing the strap and underband position of a grey low-impact sports bra
03 · Bra development · Original concept-case image

The starting point

A minimal bra brief with comfort language but no defined support context.

The development decisions

  1. 01

    Define activity and coverage first.

  2. 02

    Review strap and band together.

  3. 03

    Check more than one relevant size.

What would close the scenario

Fit notes, construction map and agreed wear-test questions.

This approval route is illustrative. A live project must define the responsible people, sample identity, evidence scope and accepted revision.

Relevant service and research

Bring the brief.
Map the next step.

Start a project ↗