Concept case · Bra development
The strap felt light. The underband was doing too much.
03 · Bra development · Original concept-case image
The starting point
A minimal bra brief with comfort language but no defined support context.
The development decisions
- 01
Define activity and coverage first.
- 02
Review strap and band together.
- 03
Check more than one relevant size.
What would close the scenario
Fit notes, construction map and agreed wear-test questions.
This approval route is illustrative. A live project must define the responsible people, sample identity, evidence scope and accepted revision.
Relevant service and research
Bring the brief.
Map the next step.
Start a project ↗